Event

What is an event?

The term Event comes from the Latin language and means event. It is an event with a previously defined goal, which is limited in time and planned.

Who is planning an event?

The organization and planning of an event is in the hands of the organizer. These tasks are often outsourced to a reliable event and promotion agency.

What types of events are there?

A distinction is made between the three main areas of congress and conference, Trade fair and exhibition and event market. The following events are well known as events:

  • Consumer and trade fairs
  • Product presentations and trade exhibitions
  • cultural and social events
  • Special events such as parades and street festivals

In principle, you can say that events are occasions where many different people want to experience special features and highlights together or learn new things.

What is the purpose of an event in the trade fair and promotion sector?

If an event is a trade fair or an exhibition Promotion campaignThe main purpose here is to present new products and brands to interested people. Promoters, hostesses and hosts take on the task of manning stands and providing potential customers with information. Trade fair personnel are usually employed by a Recruitment agency organized for trade fairs and events and suspended at short notice for the event period.

Who is the target group for an event?

The Target group depends on the Event from. We have listed a few examples here. At rock concerts and similar large-scale events, many younger people will certainly come together. If it is a very special Trade fair like craft fairs, these are mainly aimed at trade visitors. Exhibitions, on the other hand, are intended for the general public.

« zurück zum Index